we have wift off
An adventurous octokitten has dreams of orbiting the moon. Despite her failed attempts, she finds new octokitten friends to jump on board and lend a hand to successfully launch the rocket of their dreams into The Universe…with a little help from Hubot.
PreProduction
This was the first time we added new characters, which necessitated a host of visual development guidelines such as character development. We needed to create new characters and personalities. Here are a few behind-the-scenes character sheets to show our process.
Illustrated by Tony Jaramillo and João Ribeiro
Illustrated by João Ribeiro
Production
Everything from backgrounds to animation were produced digitally and by hand. The team used Adobe and Toon Boom software to produce the animation. Here are a a few process steps of our pipeline along the way.
Animated by Tony Jaramillo
Animated by Danielle Johnson
Animated by Tony Jaramillo
Illustrated by João Ribeiro
Extras
There were tangential projects that were included in this campaign - ie posters, stickers and a virtual reality experience at the Universe conference. The VR rocket ship activation was built out of cardboard aligning with the storyline of the octokittens. The ride launches you to the moon where an astronaut-ocat was waiting for you.
Illustrated by James Kang
Designed by Kaleidoscope and Tony Jaramillo
Designed by Kaleidoscope and Tony Jaramillo
My Role
Project Lead
Co-director
Concept Artist
Animator
Project Manager